Digital Signage in 3D
In the world of Digital Signage, competing industries all strive to be on top of their game and technological improvements and innovations are all the craze. And now that 3D movies are sprouting everywhere, the digital signage industry feels compelled to join the bandwagon. This 3D digital signage concept has recently been the topic of conversations among digital signage manufacturers. With the announcement of the company Samsung to mass produce panels for 3d LED TV’s the ability to produce three-dimensional digital led signage has become a reality. Soon equipment to produce them will be available to large and small companies. Because all the major technology companies like Samsung and Sony are developing 3D displays, it will soon be as common as flat screen TV’s are today.
But with the arrival of 3D digital signage, will the viewer be required to wear those unsightly 3D glasses? Until recently one had to wear them to enjoy 3D films and animations. The answer is fortunately “No” you do not need them anymore due to one technology that provides 3D imagery called “autostereoscopy”.
One can just imagine the visual appeal this would bring if digital signage manufacturers should implement it. Adding 3D would increase the interaction of the viewers. Like in a convenience store, the products that are shown would appear as if it was right in front of you. From this example, it becomes clear how the addition of “3D” can affect the viewer’s experience with a new product or service.
But don’t get too excited yet, manufacturers should first address the following concerns.
- How long should the viewer have to watch the screen view the whole content? Many people get uncomfortable watching TV for too long.
- Transition from your regular 2D to 3D is no small cost. Aside from being more attractive, how else will the 3D display be more beneficial?
- Will the 3D signage be used in a place where safety may be a concern? This may not be a concern in too many situations for marketing and advertising, but people get spooked since 3D tends to appear very life like, would that be an issue?